Social media management tools are the right hand of every marketer. And rightfully so.
You wonder why? Before answering, let me ask you a question.
Are you going from one social platform to another, trying to manage all of your accounts?
Do you need a gallon of coffee to go through all of these processes? And still, don’t have enough time for developing quality social media marketing?
If your answer is YES, you definitely need a helping hand (read: social media management tool).
In this blog post, I will show you how important social media management tools are for your company’s performance.
But, first, let me tell you a story. Even though it’s a little detour from the topic, there is a certain point I want to make.
How My Father, A Vine Producer, Taught Me About The Value Of Social Media Management Tools
My father is a major vine producer. He’s been doing this for 40 years now and enjoys every minute of it.
Being a Baby Boomer, he grew up during the time where technology wasn’t as evolved as today. So, when technology took its own turn, he decided to take some advantage of it.
He bought his first vineyard binding machine. This vineyard binding machine is a tool that helps the vineyard to grow more stable and produce better grapes.
And boy, did he witness a miracle!
The benefits were multiple:
- More time for him to dedicate to his family and friends
- No risk of hurting or getting tired during work hours
- Getting the job done with fewer people
- Doing more work in less time
After a few months, I sat down with my father to discuss the ROI of his binding machine.
It wasn’t just about the money he saved by doing the work himself. It was all about saving time. And he did save many hours of manual work with only one smart investment.
You probably wonder how is this related to you, and more importantly, to social media management tools?
Well, if you think about it, the benefits you’ll get by using social media management tools in your company are almost exactly the same.
Time, Time, Time: The Lesson I’ve Learned From My Father’s Story
After this conversation, I started thinking about my work and the social media marketing industry in general. Specifically, how the owners of social media marketing agencies make the same mistakes as my father did before he bought the machine – not using any social media management tools to reduce their workload.
You see, we know that time is something we all lack. There are only 24 hours a day. The thing is that some social media marketers manage to do so much more than the others. They are always present on social media with fresh content, new ideas… It’s almost irritating.
At 1 pm, they are there, with a fresh new blog post about managing time on social media.
At 10 pm they are on social again trying to engage a younger audience.
It’s as if they will be there even when you open your fridge to grab a juice and take a break from your work…
Meanwhile, what is your social media management team doing?
Let’s say, for the sake of easier math, that:
Your social media team spends 5 hours per day = 300 minutes to post any content on your clients’ social media accounts.
Within that time, let’s say they managed to attract 1000 visitors to your client’s site.
With a 1% conversion rate, that makes 10 leads gained from that 300-minutes work done.
300 / 10 = 30 minutes per lead.
Your team may need 30 minutes to gain one lead. But let’s see what happens on the Internet in only 1 minute.
As you can see, people, as well as businesses, are charmed by the possibilities social media is offering. It has become the go-to solution for increasing brand awareness and gaining more customers.
On the image above you can see that there is a lot of content created in only 1 minute.
And some of that content (read: a lot of it) belongs to your competitors.
So, do you think that your social media team can keep up with competitors by producing one content every 30 minutes?
The lack of time to do social work together with the lack of proper tools are the barriers to achieve the desired company’s goals.
This is where social media management tools come to the rescue.
Clarifying The Fuss About Social Media Management Tools
All that fuss about social media management tools isn’t for nothing. It’s created by marketers and social media teams who use social media management tools and have an opinion about it.
And they all agree on one thing: the numerous benefits and effective features of social media management tools increase the performance rate of every company.
I am talking about benefits that are vital and very influential to the company’s performance rate. Now, let’s take a closer look at some key features of effective social media management tools and their benefits:
1. Performance Analysis
You can’t manage what you can’t measure.
Using an effective social media management tool can be useful for this specific benefit.
Your marketing team can see what’s working for your audience on each social media platform. They can adapt their content strategy, the blog posts or the ads according to the user’s experience. Also, this feature is beneficial for getting info about the best posting time on each social media network.
Can you see how many benefits come from only one feature? With a social media tool, you can easily add up all of these benefits to your social media strategy.
2. Multiple Accounts Management
Being able to do more in less time is the reason why these tools were created in the first place.
Managing several clients’ social accounts from a single dashboard is a win-win strategy for both, you and your clients.
One thing that needs to be pointed out here is that you should find a user-friendly app, so your employees don’t get lost in the process of managing several accounts.
Having a social media tool that supports managing multiple accounts from one dashboard will save your employees much valuable time and laborious efforts and automatically increase your company’s profit.
3. Audience Engagement
What’s a key factor for engaging your audience? Being present on social media!
But, that’s not as simple as it may look. You need to constantly post unique content, start discussions with your followers, answer their questions…and the list goes on.
Yet, one of the key benefits of using a social media management tool is increased engagement. Why?
The answer is simple: because social media tools can help your team to be consistent in posting unique content. Nobody likes duplicate content. By constantly posting unique content, you can regularly engage your audience with fresh info (on autopilot) and on-time reply to their comments or questions.
4. Productivity Increasement
Once you see the results of an effective social media management tool, you’ll wish you started using one earlier.
Your social media team productivity will increase in no time. It’s because your team will no longer have to manage all of your and your clients’ accounts manually.
Because your team will no longer have to write unique content for all of your social media networks again, manually.
Because your team will no longer have to try to keep pace with the never-ending comments and questions and angry customers to who they’ve forgotten to reply (or they simply couldn’t manage to do all of that work right away).
Using a social media management tool will help your team significantly reduce time otherwise spent on manual tasks. Managing all of your social media accounts from a single dashboard means meeting your clients’ needs on-time, more followers, more leads, and eventually, more customers. That’s what social media marketing is all about, right?
But, enough talking generally. I think now it’s the right time to present you with one very effective social media management tool. A tool that can bring you all of these benefits, and much more.
How Populizr Can Improve Your Company’s Performance
Starting with the idea that not every marketer should spend (or can afford) around 30 minutes to gain one lead, we’ve decided to create a social media tool that can reduce that time to only 4 minutes per campaign.
Sounds too good to be true? Continue reading and you’ll get my point.
Populizr is a social SEO automation tool built on the idea to help everyone in the social media industry (from solopreneurs to entrepreneurs) to increase the company’s performance by increasing their presence on social media.
How does Populizr do this?
It has just the right features. Nothing more. Nothing less. Bind together, these features create an effective, user-friendly application.
Now, let’s dig deeper into Populizr’s features:
Managing Multiple Accounts from a Single Dashboard
You are an agency with multiple clients? Or an enterprise with hundreds of employees and several accounts on social media? And you need an effective social media management tool that can help you stay organized?
If you answered YES to these questions, Populizr is a great fit for you.
Populizr has a user-friendly dashboard which provides a detailed overview of all of your connected social media networks.
Whether these accounts are yours or your clients’, this feature will help you:
- Track all of your social media campaigns (on every connected social media network), from one place
- Schedule when you want to post your content and preview your publishing flow
- Track the progress of your social campaigns per blog post or demographics
- Manage the activities of your agents or your Social media tribe
- Serve more clients, in less time, with the same team
One of the greatest benefits of social media management tools is that you don’t need more people to do more quality work – you just need the right tool.
Creating up to 25 Unique Variations from a Single Blog Post
Let’s say that you’re an agency and you manage social media accounts of 5 of your clients. They want to be active on 5 social media networks, let’s say Facebook, Twitter, Pinterest, Google+, and LinkedIn. Your clients want fresh content posted on every social media network daily.
You know that every title, meta description, and the images should be unique… because no one likes duplicate content.
Now, how much time do you think it will take your team to prepare that unique, quality content for all of your clients, for all of their social media networks? … I can’t do the math, can you?
Your team may be the most prepared, educated, talented team on Mother Earth. But sometimes, even such teams can be in need of a little help. This is where Populizr steps in.
With Populizr, your team can now easily create up to 25 unique variations of meta description, title, and images from one blog post. With just one click on the mouse. All you need to do is tweak them a bit and you are good to go.
Can you do the math now?
Just imagine how much time your social media team will save with this unique feature and then use that extra time to serve more customers. On top of that, this feature will help you be present on social media, engaging your clients’ followers with fresh-out-of-the-oven content.
Reusing Successful Social Campaigns
Our team at Populizr is made of firm believers in recycling when it comes to social media.
You’ve experienced one great social campaign, but even though you’ve tried recreating a similar one, the results were never the same?
Not a problem for Populizr.
We’ve created a feature that reuses successful social media campaigns.
If it worked once, it will work again.
And who says you can’t reuse exceptional social media campaigns? You can use it as it is, or you can optimize it for different keywords to attract a new audience and you are good to go. Your new campaign is ready in no time to work its magic.
Sentiment And Emotions Analyzer
We might mention this last, but don’t let that fool you – this is Populizr’s greatest feature.
It’s a built-in Sentiment and Emotion Analyzer that provides a detailed analysis of the sentiment and emotions your content is evoking in your users.
We all know that people make a buying decision based on emotions. And since social media is the place where all businesses interact with users, sending a message that’s in line with users’ emotion is crucial.
Populizr is the only social media management tool that has a built-in Sentiment & Emotions Analyzer. With this feature, when scheduling a campaign, our Analyzer processes the sentiment and emotions of each unique variation (title and meta description).
This way, you can get an insight into what emotions your text will evoke in your reader’s mind and fix them accordingly if needed for greater impact.
This unique Populizr’ feature will help you create an effective marketing message that will ensure the right emotional response from your users even before they see it.
To Sum Up
Social media management tools have become a necessity for any business that wants to be present on social media. Using tools to make your work easier is something that has been done long before social media – remember the example with my father?
The biggest mistake many businesses make these days is investing in social media tools that have all the features one can imagine. But, what’s the point of having 20 features and spending 2-3 months on learning how to use them?
You need a social media management tool that will help you save time, not spend more of it. And one such tool is Populizr.
With Populizr, your social media team can now:
- Easily maintain all the activities from a single dashboard;
- Evoke the right sentiment and emotions of your users;
- Create up to 25 unique variations of a single blog post;
- Create a social campaign in less than 4 mins;
- Re-use your most successful campaigns;
- Schedule posts even a year in advance;
These features, combined in one user-friendly social media management tool will help you increase your social traffic, gain more valuable leads, and increase your customer base. So, why wait any longer? Try Populizr today!