Are you struggling with improving your social presence? Fighting to stay on top of the Get More Followers game? And in the midst of it all, are you stuck on the dilemma between quality and quantity? Don’t worry, we’ve all been there.
Creating original and thought-provoking content regularly is the biggest challenge faced by content marketing practitioners everywhere.
According to Statusbrew: ’47 % of marketers say that developing social strategies to support overall business goals is their number one challenge. And 22% of marketing leaders worry about their brand’s social media strategy. ‘
Most of your customers-to-be are hanging around the social networks. There are 330 million users on Twitter, 1 billion users on Instagram, and a whopping 2.23 billion users on Facebook. So, having an effective social media marketing strategy helps you intensify your social presence. And a solid social media presence can help your business grow like wildflowers.
If you are also one of the diligent marketers who are struggling to build an engaging online presence, check out the following tips on how to improve your social media presence.
TIP 1: Stop Filling-Up Your Social Feeds With Curated Content
Who cares if your engagement stats are high when you are sending your audience to your competitors’ websites?
Image Source: Freepik
Nowadays, your social media presence is the beating heart of your business. No matter how big or small your company is, your social presence is an essential part of your marketing strategy.
However, many businesses find it challenging to create a thriving online presence that their customers are fond of. All because they underestimate its importance, or they overthink the overall social media strategy. Either way, they’re moving in the wrong direction.
Hate to break it to you, but you can’t build a noticeable social presence based on curated content.
On the surface, it may seem pretty straightforward – just share some second-hand content with your followers and go on with your day. But with these curatorial ways of thinking, you’re most likely to end-up with abandoned social channels over time.
Your followers are craving more relatable and original content. They want authentic posts and visuals that provide them with valuable information.
But when you fill up your social feeds with posts that you didn’t create, how will you differentiate your brand from the competitors? How will you generate leads? How will it help you attract new customers?
No social follower will ever visit your channel, see all the curated content you’ve shared and think to themselves ‘I really love how this brand is using other people’s content, I’d love to do business with these guys.’
The curator has always been a bit of an amateur. Thus, when you share curated content on your channels, it gives your followers the impression that you lack the knowledge and expertise to create your own content.
And for this reason, curated content is very harmful to your social presence. When you curate content without adding your own voice to it, you create backlinks for other websites and not yours.
Also, by sharing curated content, you will never be able to establish your brand as a thought leader in your industry or differentiate your business from your competitors.
Curated content is good for one thing only; to see what your competitors are up to, and to use it as research for your next blog post.
So, if you’re trying to build a remarkable social presence, avoid sharing curated content at any cost. Never sacrifice quality content for frequent posts!
The reputation you build by posting your original content will benefit you in the long run.
TIP 2: Don’t Post Duplicate Content To Your Social Feeds
Your followers want interesting, click-worthy content, but the same old title; meta description; image, stop being attractive after a day or two.
Social networks like Facebook, Instagram, Twitter, etc. have their own social search engines. Some even claim Social To Be The New SEO because social networks themselves function as powerful as the great G.
Facebook, for example, has a highly-developed search engine. The Facebook search bar allows instant search on any topic, organization, or individual. It elicits thousands of searches daily and plenty of targeted leads for companies and businesses who know how to work it.
Don’t forget, your social media presence helps you cultivate relationships with your followers.
Suppose a new follower who has just heard about your brand, looks up for your business profile on Facebook. Social search engines give a lot of weight to a channel’s authenticity. So if your business’s profile is filled with duplicate content or the same social updates, you are most likely to get a poorer ranking. Furthermore, the duplicate content on your social feeds gives your followers the impression that your business is passive or unoriginal, even fake.
Now suppose that a social follower looks-up your business profile on a social media platform. And suppose they land on a page that has a great headline, attention-grabbing images, and each social update is different from the rest. In this case, you are most likely to create an engaging social presence.
Like I already said before, your audience prefers quality over quantity. Sharing content under the same headlines, with the same images and meta-descriptions across multiple social channels, is just annoying, often comes across as spam, and, overall, is a bad marketing strategy.
So stop posting duplicate content and the same social messages on your social feeds! Create fresh, original updates that vary across your social platforms. This will help you climb the social search engines ladder with less effort.
Your audience will appreciate it, trust me.
TIP 3: Use Populizr For Duplicate Free Social Updates
For duplicate free social messaging, that brings your audience closer to you, use a social media automation tool, Populizr.
Keeping up with the ever-changing world of Social Media is indeed a challenge nowadays. Businesses all over the globe are working hard to build an engaging social presence that’s consistent and speaks to their targeted audience.
With Populizr, this job gets much easier. Populizr is a social media automation tool designed for businesses that are trying to create an engaging social media presence. And, if used correctly, it can help brands to step ahead from their competitors.
With its powerful features, Populizr will help you ensure the uniqueness of your social media updates and, as a result, improve your social presence.
There are all kinds of social automation tools out there, promising this and that. But what all of them do is generate repetitive posts containing the same blog title, featured image, and meta description. So when you set a content marketing campaign for say 30 days, what you end up getting is 30 identical updates on your Facebook; Twitter, LinkedIn, etc. business profiles. Posting the same social updates across your social networks can easily be seen as spam.
So what’s the point of updating your social feeds when you are posting the same social message over and over again?
By including Populizr in your digital marketing strategy, the whole game changes.
Anytime you run a blog post through Populizr, you end up getting 25 unique social updates plus the original one, which makes it 26.
Populizr takes the title, meta description, and images of the original blog post and builds you a list of 25 generated social updates. In this way, you can post one unique variant per day and effectively achieve total freshness on your social pages. And never be boring again!
With Pupulizr, your social feeds will be updated appropriately with high-quality social updates that will help in bringing-in new followers.
Trigger the Right Audience Response with Sentiment & Emotions Analysis Feature
Populizr has another unique feature – its Sentiment and Emotion Analyzer. To this date, no other automation tool has anything even remotely similar; it is one of a kind feature.
It enables you to find out how emotionally effective your campaigns are before even launching them. The Sentiment Analysis shows the dominant sentiment in a particular variation: Positive, Neutral, or Negative, while the Emotion Analysis shows the exact emotions a particular variation evokes among your audience. And if you are not happy with the result, you can always edit and change the text to achieve a desired sentiment or emotion.
With this unique feature, Populizr enables you to produce content that naturally attracts more followers. It helps you engage with them on a more personal level and create a social presence that resonates.
Content curation is toxic for your social feeds;
Duplicate social updates are annoying to your followers;
Populizr is right on point!
Building a respected and lasting social presence is a never-ending work. And for that exact reason, you shouldn’t be happy with second best, or sacrifice quality over quantity in any way.
With these 3 tips, I hope I stressed enough how important good and original content is for an effective social media marketing strategy, and ultimately, for building a better social presence.
Let Populizr help you do that. You can start your 30 Days Free Trial Today! Or if you have any comments or questions, please, feel free to write your response in the comment section below.