Ever heard of people banding together around an idea, and using their personal network of friends and family to popularize that idea? Of course, you have. Any time your close friends call you to join them for a movie, or for a cross-country trip or vouch that the new...
I bet you’ve come across all those blog posts talking about how curated content is an integral part of your marketing strategy and how it will help your business and brand grow and so on. And yes, indeed, it will do so. Content curation can be an excellent...
Social media marketing is evolving rapidly. And, if you want to keep up, you need to change with the times. From new automated systems to tighter connections between influences and brands, there is “flattening” of the social media landscape. You need to keep up, but...
This blog post was originally posted on WebMaxFormance. Do you know what makes a good copywriter exceptional? It’s all about how often they consider the user intent when constructing their user intent copywriting strategy. Copywriters are not just writers; they...
Nobody starts off as a rock-star. No company starts as a successful enterprise. Enterprises and their brand awareness are built through some serious and hard work: effective communication between teams, constant improvements of the work-flow, hard-working staff. These...
Let’s start with an experiment that will show our brain’s influence on the things we buy. This is an older experiment, but still relevant to prove a point. In this experiment, a team of volunteers was asked to rank an array of goods based on their looks. The aim of...
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