Do you want to know how your audience is deciding whether they want to click, favorite, share or purchase while online?
If you want to better understand your audience and the things they are doing on social media and especially your website, having a bit of knowledge about behavioral psychology can really help you.
The understanding of human interaction psychology can lead you to easy wins in the ways you are communicating and composing your social media updates.
Check out the following psychological methods and see how they can relate to what we are all doing while online.
1. The Effects Of Reciprocity
30% of people are sending back the Christmas cards to someone they have never met before only because they have received a card from them. The same goes for tipping the waiters. The tips go up to 5% when a coffee or something sweet is provided together with the bill.
We all know that in order to get something, we need to first give something in return.
2. The Endowment Method
Your customers are giving higher values to the things they already have. That means that you need to help to increase your customer’s ownership of your brand or product by encouraging suggestions and feedback or asking them for engagement on social media through open office hours or live chats.
When we already have something, we take care of it more deeply. When it is time to sell it, we want more than it’s actually worth.
3. Consistency Method
You need to help your potential and current customers in creating expectations of what they may do or say. For example, get the users to opt-in into the offer tools and marketing courses that are used by professional marketers. Subscribers may want to stay constant with their established goals of increasing their marketing, and signing up for suggested tools will come right in the line with their expectation.
We all want to keep consistent with what we say, think or do, and we will change just to ensure that this is so.
4. The Framing Method
The way you frame your content and the words you are using have a direct effect on the reacting of your readers. In order for your readers to see clearly, you need to frame things in a more positive light, when that is possible.
We are reacting differently to every situation depending on whether we recognize the situation to be a gain or a loss.
5. The Foot-In-The-Door Effect
The more often a customer downloads your content, opens your emails, or goes forward with your request, it is more likely they are to make a larger request such as inviting their friends and sharing your content.
If we first agree to make some small commitment, we will probably agree to a larger commitment later.
6. Loss Aversion Method
Find your customer’s reservations and challenges, and reduce their anxieties. Money-back guarantees and risk-free trials are one of the ways to deal with the loss aversion. Eliminate the anxiety of loss from the calculation.
We are feeling the negative sides of loss more deeply than we are feeling the positive sides of an identical gain.
7. The Method of Permission
You should be aware of the questions you might be asking in customer surveys, development calls, or questionnaires. Your customers can be easily drawn to answer in a specific way if the question is tilted in a specific direction.
We are giving answers based not only on a rational idea of what is being asked but likewise in a reflection of how we will look to others.
8. The Decoy Method
You can get a good usage of the decoy method whey you are placing your pricing strategy and also when you are comparing various options. Including an option that is “differently controlled”, such as feature list that isn’t quite adding up, will contribute to making the other options looking more attractive.
Your customers are tending to change their choice between two given options when a third less engaging option is given.
9. Ben Franklin Method
We almost always like to explain our actions. In the case of this method, we feel a necessity to believe that we did some favor to a person, just because we liked them. You don’t have to be afraid of asking your customers, audience, and users for favors. If they want to help you by checking out content, answering surveys and re-sharing, their impression of you will surely go up.
By asking your prospective customers to do little things for you each time, you are increasing your chances of fulfilling your request, plus it is more likely that they will like you more for doing that!
When we do a favor to a person, we like them much more.
Psychology and marketing are going hand in hand. Having a deep knowledge of marketing psychology can really contribute to your business. Being able to understand why people are doing the things they are doing is playing a really huge role in you being noticed in social media.